Urge Tim Hortons to add plant-based options!

Tim Hortons is well-known for their iconic coffee and their menu offerings have become a part of our daily routines and shared experiences. However, as our society increasingly embraces plant-based diets for health, environmental and animal welfare reasons, it's essential for businesses to evolve and cater to the changing preferences of their customers.

We’re asking Tim Hortons to increase the proportion of plant-based food on their menu to support growing demand and to reduce their impact on animals, people and the planet. Send an e-letter to the CEO and Sustainability Director urging them to add consistent and permanent plant-based options to their menus across Canada. You could suggest they add a plant-based breakfast sandwich with egg and/or meat replacements, tofu items or dairy-free muffins.

We encourage you to personalize your e-letter as that makes “double-double” the impact! To start, please fill in your name and email.

Tips for personalizing your e-letter:

Express your interest: Share your personal enthusiasm for Tim Hortons and explain why you believe adding plant-based options would be a positive step. Are you a regular customer at Tim Hortons? Make sure to include this too!
Highlight benefits: Emphasize the benefits of plant-based options, such as catering to dietary needs and preferences, reducing environmental impact and promoting animal welfare.
Encourage action: Politely urge the CEO and Sustainability Director to consider the increasing popularity of plant-based diets and the potential for tapping into a new customer base while also lowering their carbon footprint and preventing animal suffering in their supply chain.
Express gratitude: Thank the CEO and Sustainability Director for their time and consideration in reading your email and taking the opinions of customers into account.

When you’re done with the e-letter, remember to click ‘send’.

Paul Yang, Director of Sustainability, Tim Hortons

Axel Schwan, President, Tim Hortons

Dear Mr. Schwan and Mr. Yang,

I hope this email finds you well. I am writing as a customer of Tim Hortons and a strong advocate for sustainable and humane food choices. I commend Tim Hortons for its commitment to sourcing cage-free eggs and crate-free pork. To continue along the progressive pathway, I urge you to add more plant-based items to your menu.

The demand for plant-based and sustainable food options has grown significantly in recent years, driven by concerns for personal health, environmental impact, and animal welfare. As consumers become more conscious of their dietary choices, there is a clear opportunity for businesses to evolve and cater to these changing preferences. I would personally appreciate having more plant-based food choices when I eat at Tim Hortons. Evidence shows that if more plant-based items are offered, people will choose them, and this is one of the biggest impacts you and your customers can have to reduce your climate impact and prevent animal suffering in your supply chain.

I kindly request Tim Hortons to add dedicated plant-based items, such as a vegan breakfast sandwich (eg, plant-based sausage or egg) to the menu. By offering alternatives that are aligned with the values of health-conscious, environmentally aware, and ethically minded individuals, Tim Hortons can demonstrate its commitment to meeting the diverse needs of its customer base.

As you may know, animal-based foods are much more carbon intensive than plant-based foods. Experts across the globe are recommending we reduce our intake of meat & dairy to help curb greenhouse gas emissions. I understand that menu adjustments involve careful consideration and planning. However, including plant-based options will send a positive message about the importance of food choices on the environment and climate change.

I encourage Tim Hortons to be a pioneer in this movement toward sustainable and compassionate food choices.

Sincerely,

{user_data~First Name} {user_data~Last Name}

First Name

Last Name

Email Address

Yes, I want to sign up to receive the latest news, petitions, appeals and campaign successes from World Animal Protection.

Yes! Sign me up to hear breaking news and exciting updates on the impact of my support.

Yes! Sign me up to find out about upcoming events, webinars and volunteer opportunities.

Do you want to subscribe to SMS updates?